Nokuba ukubuya kwemidlalo ephilayo akuqinisekanga ukuba kuphume igazi lokusika intambo, ingxelo entsha yeRoku ithi.Ifoto nguChristian Petersen / Getty Izithombe Siza kujonga emva kwindyikitya yokufa ye-coronavirus njengexesha lotshintsho olukhulu xa amaqonga ezolonwabo eendaba amaqonga ezolonwabo ekugqibeleni avuma ukoyiswa kumandla akhulayo eshishini ngqo-ukuya-kubathengi.
Ifoto nguRoku, Inc. namhlanje ibhengeze iziphumo zophando lwayo lokusika intambo, kubandakanya nokuqonda okutsha okwabelwana ngako ngabathengi base-US malunga nendlela ubhubhane we-COVID-19 onefuthe ngayo kutshintsho lokusasaza. Ngelishwa, iRoku ayikazityikityi izivumelwano zokusasaza nabangeneleli abatsha abanjengeWarnerMedia's HBO Max kunye ne-NBCUniversal's Peacock, kodwa iziphumo zayo zibonisa ukukhawulezisa kwimfuduko enkulu yabathengi abaqhelekileyo.
Uphononongo lufumanise ukuba malunga neepesenti ezingama-32 zemizi ye-TV yase-US ayinabhaliso lwendabuko kwi-TV (intambo, isathelayithi, itelco), ngelixa enye i-25% yamakhaya, achongwe njengeentambo zokucheba ngentambo, anciphisa inkonzo yawo. Xa bebuzwa malunga nenjongo yokusika intambo ngokupheleleyo kwiinyanga ezintandathu ezizayo, i-45% yamakhaya okusika ngentambo athi kunokwenzeka ukuba enze njalo. Ezi zinto zifunyanisiweyo ziza emva kokuba abathengi abarekhodiweyo abazizigidi ezithandathu bekhethe ukuphuma kwithelevishini yokuhlawula i-TV kwi-2019 kunye nezigidi ezithathu ezisike intambo kunyaka ongaphambili.
Ngelixa sangena kwi-2020 ngomfutho obonakalayo wokucheba intambo, ngoku siyabona ukuba ubhubhane we-COVID-19 kunye nokumiswa kwemidlalo ebonakalayo kubangele abathengi ukuba baphinde bacinge ngendlela abafikelela ngayo kulonwabo lwasekhaya kunye nento abazimisele ukuyibhatala, IGosa eliyiNtloko leNtengiso U-Matthew Anderson uthe. Kucacile ukuba amaxabiso abaluleke ngakumbi kunakuqala kunye nobuninzi bomxholo wasimahla, izilingo zasimahla kwiinkonzo zokusasaza zepremiyamu kunye nolondolozo olufunyanwa ngabathengi lubangela utshintsho kusasazo.
Izifundo zangaphambili zabatyali zimali zibonise ukuba abathengi bazimisele ukuhlawula malunga ne- $ 50 ngenyanga malunga neenkonzo ezintathu zokusasaza. Xa ubuzwa malunga nezinto eziqhuba ukutshintshela ekusasazeni ngokusisigxina, ukunciphisa iindleko zasekhaya yayisisizathu sokuqala esinikiweyo. Abasebenzisi beRoku abasike intambo bathi bagcine malunga ne-75 yeedola ngenyanga, begxininisa ukubaluleka kwexabiso kwintengiso yolonwabo yanamhlanje, ngakumbi phakathi kwamaxesha oxinzelelo lwezezimali anyanzeliswa ngulo bhubhane. Abaphulaphuli bafuna ukufumana ifayile ye- Eyona nto ibhetele kwi-buck yabo ngokwefilimu kunye nomxholo weTV kwaye oko kuya kufumaneka kumaqonga angengawo omgca.
Phantse isiqingatha sawo onke amakhaya e-TV yase-US athi abukele ngaphezulu, i-TV exhaswa simahla ngexesha lobhubhane kunangaphambili. Ukongeza, iipesenti ezingama-40 zamakhaya okusika ngentambo kutshanje zithi ukufikelela kwiimvavanyo zasimahla kunye nezilingo zasimahla kwiinkonzo zokubhaliselwa kwepremiyamu kuncede babaqinisekisa ukuba bayinciphisile inkonzo yemveli yeTV.
Njengoko i-NFL ixoxisana ngemicimbi emitsha kunye nexabiso eliphezulu yokusasaza-ukubeka imibuso yemithombo yelifa njenge I-CBS kwindawo eqinileyo -Kukho ithemba lokuba ukubuya kwebhola, ezemidlalo ezithandwa kakhulu eMelika, kungakhokelela ekufumaneni into entsha. Nangona kunjalo, yi-17% kuphela yamakhaya asandula ukusika intambo athi aza kuphinda abhalise kumabonakude ohlawulelwayo ngokwesiko xa imidlalo ibuyela kulo nyaka, ngophando. Ngapha koko, i-51% ithe bazakufumana ezinye iindlela zokusebenzisa imidlalo ngelixa i-31% ikhankanye ukubhaliswa okunokubakho kwinkonzo entsha yokusasaza imidlalo. Ngaphezulu kwesiqingatha (iipesenti ezingama-52) zemizi yokucheba ngokwesiko kunye nentambo bathi banokuthi banciphise iphakheji yabo yeTV ukuba babukela imidlalo yeTV kumabonakude oqhelekileyo. Kukho intetho malunga ne-ESPN kunye neDisney yokuhambisa imidlalo emininzi ukusasaza kwikamva.
Nokuba yeyiphi na indlela oyiceba ngayo, imodeli yeTV yesiko iyancipha. Ngelixa inokuthi ingaze inyamalale ngokupheleleyo, kukwinqanaba lokuthatha isihlalo sangasemva sokusasaza.
