UHeineken | Amazwe ahlukeneyo | #VulaIhlabathi lakhoUHeineken / Youtube
Ukuba ubundicele ukuba ndichaze owona mhla ungaboniyo, ungaya ngoluhlobo:
Sifika kwindawo yokugcina izinto engasasebenziyo kuselwa iziselo. Umhla wam ujongeka njengomnqamlezo phakathi kukaJohn Malkovich kunye noBritney Spears xa wayesokola. Ndiyatsho ukuba ndizakufuna ukunxila ukuze ndigqibe kule nto. Kodwa okokuqala, ngaphandle kwesizathu esiqondakalayo, kuya kufuneka sakhe yonke i-fucking bar ukusuka ekuqaleni. Ngoku ndibile. Phakathi phakathi komhla, kutyhilwa ukuba umntu endisebenza naye ngowona mNazi. Incoko ebuthathaka ilandela malunga nokuba kutheni ubuntu bam bungekho mpikiswano. Emva koko sisela ibhiya yesithathu emhlophe emhlabeni de omnye wethu asweleke ngenxa yokusilela kwezintso. Isiphelo.
Ukuba oko kuvakala kuyinto eqhelekileyo, mhlawumbi ubonile entsha Heineken yorhwebo ukubizwa I-Antidote ye-Pepsi Kendall Jenner Ad . Ewe, into ehlekisayo malunga ne-antidotes kukuba, ekuhambeni kwexesha, banokubulala nje ngetyhefu. Kungenxa yoko le ntengiso ibaluleke kakhulu kunentlekele kaPepsi kunye / okanye iqhinga lokuthengisa eliqaqambileyo .
Ndiyawuqonda umnqweno wokuthanda intengiso yeHeineken. Ibonisa abantu abanezimvo ezichaseneyo befumana indawo efanayo ngelixa bethatha inxaxheba kwezoluntu kunye nokudibana kubungxowankulu. Yinkululeko yaseturkey ethambise kancinci ngamaxabiso alondolozayo. Intengiso yePepsi yayifana nebhola ekhatywayo ebusweni. Ke yintoni ongayithandiyo? Kulungile… yonke into.
https://www.youtube.com/watch?v=8wYXw4K0A3g&oref=https://www.youtube.com/watch%3Fv%3D8wYXw4K0A3g&has_verified=1
Kwabaqalayo, kufuneka siyeke ukubeka i-regression ideology ngokulinganayo kunye ne-ideology eqhubela phambili-ukuba asikho esinye isizathu ngaphandle kokuba kungenxa yemathematika. Umzekelo, kwintengiso ye-Heineken, esinye sezifundo zomhla ongaboniyo asikholelwa kutshintsho lwemozulu, ngelixa umntu adibene naye esenza. Ngaba ndinokuma apha umzuzwana ndize ndinyaniseke? Andikuniki nto malunga notshintsho lwemozulu. Ndixakeke kakhulu ndizama ukufumana izindlu ezifikelelekayo kunye nokhathalelo lomntwana. Kodwa oko akuthethi ukuba ndihambahamba ndizama ukwenza ngathi ayenzeki. Akunyanzelekanga ukuba ndibephakathi kwama-97 eepesenti oososayensi abavumayo ukuba utshintsho lwemozulu luyinyani kwaye lwenziwe ngabantu. Ndiyazi ukuba utshintsho lwemozulu luyinyani kuba ndibeleke ngoNovemba kwaye umntwana wam ulibone kabini ikhephu, nangona sihlala eNew England kwaye yena ulele kwisikhenkcezisi. Utshintsho lwemozulu sele luneziphumo zokwenyani nezingapheliyo kwi uninzi loluntu oluhlelelekileyo kunye neentlanga ezihlwempuzekileyo, ke kutheni le nto sinika ialt umbono nangaliphi na ixesha lomoya? Ingakumbi xa loo mbono ubuxoki ngokupheleleyo. Ukuba siza kuyenza loo nto, urhwebo bekufanele ukuba lubandakanye ilungu leFlat Earth Society elidityaniswe nomntu othile… andazi… uphumelele ibanga lesine.
Iyandicaphukisa into yokuba uHeineken uthathe isigqibo sokuba ubuhlanga bungavumelekanga, kodwa i-transphobia yayingumdlalo olungileyo. Ngokucacileyo bebesazi ukuba kuya kuba yinto evumayo ukuba esinye sezifundo zabo samkele, andibathandi abantu baseMexico kangako, kodwa ndicinga ukuba kulungile ukuba umntu we-cis ajonge ikhamera kwaye abonakalise ukuba ukhutshiwe ngabantu abathandanayo. Ngokwenza njalo, u-Heineken ukwazile ukunceda ekuqhelaniseni uluvo olukhulu kunye nobundlobongela. Ungayichazanga eyokwamkelwa kwakhe mbumbulu ekupheleni kwesibhengezo yayiyeyomfazi omncinci, omhlophe, odlulayo onamava omkhosi. Ndiyathandabuza ukuba wayeye ezantsi kwiibhotile zep pop kunye nenqatha labasetyhini abamnyama abanesithunzi ezintlanu kwaye akukho njongo (okanye izixhobo) zotshintsho.
Kum, ukubhangqwa kokugqibela yayiyeyona inomsindo. Ibibonisa ukuba ngumfazi omnyama omnyama kunye ne umguvela kwi-Ant-Man . Ngaxa lithile uthi ngokunyanisekileyo, Abafazi kufuneka bakhumbule ukuba injongo yabo emhlabeni kukuba nabantwana [bakhe]. Kwafuneka ndiyeke urhwebo ngeli nqanaba ukuphinda ndibone intengiso yePepsi, ukuze ndiphinde ndilinganise amandla am e-white bullshit. Ndiqhubekile nje kuba ndiziqinisekisile ukuba isista ’inokuba ibhotile ibhotile iHeineken ijonge phezulu entlokweni yomntu. Uye wandiyeka.
Urhwebo luphela wonke umntu encumile kwaye ehleka ngenxa yokuthanda kwabo kunye nokuphelisa ubuntu. Njengobomi bokwenyani, abafazi abamhlophe be-cis abakhathazeki nangokubonisa. Cue isandi senkululeko ngokukhululekileyo ukuphulula amalungu esini kwingcinga yokuba amadoda amhlophe amoyikayo kunye nabantu abahlelelekileyo banokuvana ukuba kuphela banokuchitha ixesha elininzi besakha ifanitshala ye-Ikea kunye nokusela ukukhanya kwe-European Coor's.
Olu yorhwebo lolona hlobo lusasazekayo lwentengiso. Ikukhohlisa ekucingeni ukuba iingxaki zentlalo zinokusonjululwa ukuba kuphela ngabantu abayinyamezelayo ingcinezelo yabo KAKHULU xeshikweni. Ityhala umbono wokuba ubuhlanga, isini kunye ne-transphobia zizinto nje ezahlukileyo kwezimvo ezilungiselelwe ingxoxo kwaye zifanelwe yintetho yoluntu kunye nokuqwalaselwa ngokulinganayo.Yenza abantu bacinge ukuba ukuthengisa kwemizuzu emine yindlela efanelekileyo yokujongana neengxaki zentlalo ukuba iinkampani zingenomdla wokulungisa.
UHeineken kuzakufuneka benze umsebenzi ongcono ukuba bafuna silibale malunga nelo xesha baxhoma iibhena zentengiso iklabhu yokulwa nenja yangaphantsi . Yhu.
IDiDiUDelgado yimbongi ephumelele amabhaso, umbhali, kunye nomzabalazo . Ulilungu elisekayo le-Black Lives Matter Cambridge kunye noMbutho weSibongo sasezidolophini. Xa engaxakekanga ekuthabatheni abaphulaphuli, unokufumanaIDiDikukuzinkcinkca ngokubukela iNetflix kunye nokuthengisa iincwadi zangasemva emotweni yakhe… ngethemba lokungadutyulwa ngamapolisa.
