Umphathi we-Whole Foods uJohn Mackey uthi i-boom esekwe kwizityalo ayinyanzelekanga ukuba ivelise ukutya okunempilo.UDustin Finkelstein / Getty Izithombe ze-SXSW Ukutya-inyama akuthethi ngokuzenzekelayo ukuba usempilweni.
Le yayiyimvakalelo yokuba umseki we-Whole Foods Market kunye ne-CEO uJohn Mackey bavakalise xa bexoxa ngesityalo esisekwe kwizityalo kunye CNBC Yenze ngolwesithathu. Isigqeba, esivenjini, kuthintelwe ukugxeka nayiphi na inkampani. Ngapha koko, xa wayethetha ngokungaphaya kwenyama ngokukodwa, wakuphawula oko Ukutya okupheleleyo kweAmazon yayiyiphedi yabo yokwazisa, ebhekisa kwivenkile yevenkile enkulu ukuba yeyokuqala ukuphatha iimveliso zenyama engaphaya kwenyama.
Nangona kunjalo, uMackey uthe ngelixa ii-brand njengangoku zibona ukukhula okukhulu zilungile kwindalo esingqongileyo, iminikelo yabo iqulethe izithako zokutya ezingaphelelanga.
[Iimpawu] ezithatha ukucinga kwabantu-kwaye andizukuzibiza ezi mpawu kuba ndinoloyiko lokuba ndiza kudibana nokugxekwa kwayo, utshilo uMackey. Kodwa ezinye zezi zithandwa kakhulu ngoku ezithatha umhlaba ngoqhwithela, ukuba ujonga izithako, kukutya okucwangcisiweyo okuphezulu kakhulu.
Kuyinyani ukuba ezinye iimveliso zezilwanyana ezenziwa nguBeyond Meat kunye nokutya okungenakwenzeka zenziwa ukulinganisa incasa yenyama, ngenxa yokusetyenziswa kweekhompawundi zemixube kunye neeprotein blends. Umzekelo, i-Impossible Foods 'iburger edumileyo yenziwe ngezinto ezifana ne-soy protein concentrate, i-coconut oil kunye ne-soy leghemoglobin, eyikhemikhali eyinika umbala wayo wegazi.
Andiqondi ukuba ukutya ukutya okugqitywe kakhulu kunempilo. Ndicinga ukuba abantu bayaphumelela ngokutya ukutya okupheleleyo, utshilo uMackey. Ngokubhekisele kwimpilo, andizukuyivuma loo nto kwaye imalunga nokugxekwa okukhulu endiza kukwenza esidlangalaleni.
Amagqabantshintshi kaMackey ebe ingqinwa ziingcali zezempilo okoko i-boom engenanyama yaqala, ngakumbi ekuvukeni kwe-IPO ephumeleleyo yenyama. Ngelixa inyama yefeksi lukhetho olufanelekileyo kwabo bafuna ukunciphisa imveliso yezilwanyana, ayisiyiyo eyona inesondlo kwaye kufuneka isatyiwe kwiindawo ezinobunono.
Ngaphandle kwenkxalabo enxulumene nempilo, ukuthandwa kweenkampani ezingenanyama akubonakali ngathi kusengozini nanini na. Ngapha koko, i-boom ikhuthaze abakhuphisana nabo abasakhasayo abafuna ukugcwalisa ibango elonyukayo leemveliso ezingenanyama. Zombini i-Beyond Meat kunye ne-Impossible Foods zinezicwangciso zokuqhubeka nokwanda ziye kuthengisa nakwiivenkile zokutyela kwilizwe liphela.
