Ukwenza intsingiselo yokudibana kweAmazon kunye neMGM.UNicola Dove / MGM Kwiveki ephelileyo, kwaxelwa ukuba iAmazon ibikwiintetho zokufumana i-MGM malunga ne- $ 9 yezigidigidi. Ngokufana nepakethi yesikolo esiphakamileyo sokugweba, indawo ephezulu yeHollywood ayifane ivumelane ngayo nantoni na. Kodwa ukuhla kwemihlathi ngokupheleleyo bekujongwa njengokuhlawula ngaphezulu xa iindaba ziqala ukwaphuka. Ukanti kuba siphila kwelona xesha lihle kakhulu Ukudityaniswa kweendaba kunye nokudityaniswa , Apho iinkampani ezixhotyiswe ngobuchwephesha ezixhaswe kakuhle ziyi-cannon ibhola kwishishini lokuzonwabisa kwaye yonke inkampani iyazihlaziya kwakhona ngokusasaza, imigaqo yokuzibandakanya itshintshile.
Abenzi bezinto ezinjengeearhente kunye nabantu bezemali kudala bezama ukuloba iipokotho ezinzulu zeSilicon Valley ziye eHollywood. Okwangoku iNetflix kunye neAmazon bagqibe kwelokuba bazenzele ii studio zabo, bethenga italente endaweni yeenkampani, uLucas Shaw ubhale kwincwadi yakhe yamva nje Incwadana yeendaba yesikrini YeBloomberg. Ngoku, iAmazon inokutshintsha ngesiquphe.
I-MGM kudala ibeka indawo yayo kwintengiso kunye nokulibaziseka okuphindaphindwayo kwengoma ye-swan yaseDaniel Craig kaJames Bond Akukho xesha lokufa ukuphazamisa loo mizamo. Ngaphandle kwezinto ezininzi ezinkulu ekuthiwa zidlula kwisitudiyo esidala senkulungwane, iAmazon isebenzise ubhubhane ukuphinda icinge iqhinga layo lefilimu. Isitudiyo sixhomekeke kwicala eliphambili kunye nokufunyanwa kwangaphandle okunje I-Borat elandelayo ye-MovieFilm, ezayo 2 eMelika kwaye Ngaphandle kokuzisola I-angling yokwandisa umtsalane wayo.
Intloko yesitudiyo uJennifer Salke ufuna iAmazon ibe likhaya lenkqubo yokwenza isibheno ngobuninzi kwifilimu nakumabonwakude. Ukufumana ithala leencwadi le-MGM, ngexabiso lentengo elisengabalulekanga kwinkampani yezigidigidi zeedola, iyanceda kuloo nto ingafumanekiyo.
Ikhathalogu ye-MGM iyamangalisa kwaye ukuba iyaphumelela, iAmazon ayisiyiyo nje ukufumana iifilimu esele zikhona kunye neziqendu zikamabonwakude, zikwafumana amalungelo abalulekileyo okuncedisa epropathi enomgangatho ophezulu wokuqonda kunye namalungelo okubuyisela kumawakawaka ezihloko, uThomas Hughes, iCEO yaseMelika Vuulr , kwindawo yentengiso ye-intanethi kwihlabathi liphela kumalungelo efilimu e-premium kunye namalungelo e-TV, uxelele uMbonisi.
Ithala leencwadi zefilimu ezingama-4,000 ze-MGM zibandakanya uthotho lweJames Bond (nangona amalungelo angama-007 exakeke yiEon Productions), Iliwa kwaye Kholwa iifranchise, RoboCop kwaye I-Pink Panther iifilimu. Kukwakho neempawu ezidumileyo ezinje Cwaka Kweemvana , Imitshato emine kunye noMngcwabo kwaye Ezisixhenxe eziBalaseleyo phakathi kwezintlu zayo. I-MGM ikwanendawo yokubonisa umabonwakude ngeziqendu ezili-17,000. Isitudiyo sisemva kwabadlali abadumileyo Ibali lesicakakazi kwaye Fargo kunye noluhlu oludumileyo lweTV ezinje Ilizwi , Usindileyo , Itanki yeShark kwaye Oomama bokwenyani beBeverly Hills .
U-Hughes ubona imodeli yeshishini yokubhalisela ukusasaza njengesandi. Ucacisa umba wokwenyani, yile nto kubiza ukuyila umxholo xa kuthelekiswa nexabiso lomxholo kwinkampani ehlawulayo ukuyila. Ukuba ifilimu ixabisa i-100 yezigidi zeedola ukuyenza, bangaphi abantu ababhalisileyo ekufuneka beyibukele kwiqonga le-SVOD ukuze utyalo-mali lwe- $ 100 yezigidi lwenze i-ROI? Ukusuka ngaphandle ujonge ngaphakathi, kunzima ukutsho. Kodwa xa unikwe iintaba zedatha yomsebenzisi iAmazon inakho, kufuneka izive iqinisekile ukuba ithala leencwadi le-MGM linokuxhonywa ngokukhuselekileyo kula malinganiso.
Xa kuziwa kwikhathalogu yomxholo weAmazon Prime yeVidiyo kunye neMGM, sibona ukungqubana okuthobekileyo phakathi kwamaqela amabini abandakanyekayo (i-2.3%), uAnjali Midha, umseki kunye ne-CEO yeqonga lokuhlaziya umxholo IiLebhu zeDiesel , uxelele uMqwalaseli. Oku kuphakamisa ukuba ikhathalogu ye-MGM iya kunceda ukuzisa ababandakanyekayo abatsha kumxholo weVidiyo yeAmazon.
Umzekelo, ngokusekwe kubaphulaphuli abalindele okuzayo Akukho xesha lokufa , Uqikelelo lweelebhu zeDiesel lubonisa ukuba i-88% yabalindelanga ayikhange ibandakanyeke kwi-Prime Prime yeAmazon ukuza kuthi ga ngoku, kwaye ukuzisa bonke abo balindeleyo kwinkonzo kuya kwandisa iAmazon Prime Video ebandakanyekayo nge-14%. IAmazon amabango Ababhalisi bayo abaziinkulumbuso abangama-200 ezigidi, i-175 yezigidi iye yathatha isampulu yeVidiyo yeNkulumbuso kunyaka ophelileyo.
Kubalulekile ukuba uqaphele, nangona kunjalo, ukuba ngelixa i-MGM ikhupha uthotho lwe-007, ayilawuli amalungelo. Usapho lakwaBroccoli luthi kwenzeka ntoni xa kufikwa kuJames Bond. Kodwa oko akuthethi kuthintelo okwahlukileyo ekuvunyelwene ngako kwixa elizayo xa kuthengiswa.
IAmazon ithathe amanyathelo ngqo kuphuhliso lwayo njengekhaya lenkqubo yentsusa. Ngelixa usokola ukwenza iimovie ngaphakathi endlwini, istudiyo sibuyele ekuthengeni kwangaphandle kweemovie zodumo. Eyona midlalo bhanyabhanya iphumeleleyo, IManchester ngaselwandle kwaye Abagula kakhulu, Zombini zathengwa ngaphandle kweSundance. Kwicala leTV, iinkqubo zokwenza izinto ezinje nge Ecacileyo kwaye IMozart kwiJungle itsalwe ikakhulu kukudunyiswa okuqinisekileyo kodwa hayi abaphulaphuli ababalulekileyo.
Ukusukela ngoko, iAmazon iyinyusile imveliso yayo yoqobo kunye nokuqhekeka okungakumbi njenge UNksk Maisel oMangalisayo kwaye Amakwenkwe. Umboniso omkhulu wohlahlo-lwabiwo mali oluzayo njenge INkosi yeeRingi kwaye Ivili leXesha kulindeleke ukuba baqhubekeke benyusa uhlobo lwenyawo lweAmazon. Njengoko sele kukhankanyiwe apha ngasentla, inkampani ibisandukuzama imiboniso bhanyabhanya ephambili efana ne Borat 2 ($ 75 yezigidi) kunye Ukuza kwe-2 eMelika ($ 125 yezigidi), zombini ezi zinto zafunyanwa kwizitudiyo zemidlalo yeqonga kwindyikityha yemali. Iifilimu ezimbini kunye zandisile isiseko sabaphulaphuli ababandakanyekayo ngama-25%, ngeelebhu zeDiesel. Ukongeza, ukufumana amalungelo osasazo kumabonakude NgoLwesine iBhola ekhatywayo Ndikulungele ukuhambisa olunye ukonyusa abaphulaphuli koku kuwa.
Ukuthatha istudiyo esikwinqanaba eliphezulu malunga nesiqingatha sohlahlo-lwabiwo mali lweNetflix kulo nyaka kuphela kunokuba lutyalomali olufanelekileyo, ngakumbi xa iimfazwe zokusasaza ziqala ukujonga ngaphaya kokufunyanwa kwababhalisi nakwiimetrikhi ezinje ngeeyure-ezibukelweyo ukuqinisa ixabiso labo iinkonzo (amaxabiso) kunye nokuseka 'iziseko' ezomeleleyo zokuphuhlisa izicwangciso zentengiso elandelayo, utshilo uMidha.
Iindaba zeAmazon-MGM zeza ngqo kwizithende ze-AT & T zeWarnerMedia kunye neDiscovery Inc. zibhengeza iinjongo zabo zokudibana inkampani yemidiya yolonwabo entsha . Kukholelwa ngabaninzi ukuba ukuqhubeka kokudityaniswa kolu shishino isondela esiphelweni njengoko umkhosi weengalo zomxholo kunye nokukhula okusasazayo okuqhubayo kuyaqhubeka. Mhlawumbi i-MGM yinto yakutshanje kuthotho lweedomino ukuwa.
Ikhathalogu enkulu yomxholo odityaniswe nabaphulaphuli yimali, utshilo uHughes. Inkampani yam yangaphambili iLionsgate inethala leencwadi elinamagama angama-17,000 kunye nenethiwekhi yokuhlawula, i-STARZ, malunga nezigidi ezili-10 ze-US kunye ne-15 yezigidi kunye nokukhula kwihlabathi jikelele. Loo asethi ayizukujikeleza ixesha elide. Kuxabiseke kakhulu.
UKUHLAZIYA 3: 07 pm ET: Ijenali yeWall Street uxela ukuba isivumelwano seAmazon-MGM singabhengezwa kwakamsinya kule veki.
