Ngaba ngumlingisi weLady Gaga- okanye ngumculi wentsebenzo? (Imifanekiso kaGetty) Igama lomboniso lithetha konke: UDavid Bowie, uMculi. Imyuziyam yoBugcisa kunye noYilo ukubuyela emva okujolise ekuboniseni indlela umsebenzi kaMnu Bowie uye waba yiplani yabaculi banamhlanje abasebenza ngokusebenza.
Ithetha ntoni into yokuba umculi orekhodayo wangoku asebenze ekusebenzeni? Cinga ngeenkwenkwezi eziye zamnkela izifundo zikaMnu Bowie kumculo wokunxiba ngaphandle kunye nomculo onomdla: U-Lady Gaga uchaze ukubonakala kwakhe njengendwendwe kwi-Gossip Girl ngo-2009 njengaye, inyani lokwenyani kum njengegcisa lokusebenza. Ufanele ukudunyiswa ngumculi wezentsebenzo uMarina Abramovic, oxelele intatheli, ndiyamxabisa. Ufumene ukugxekwa, naye, kumlondolozi we-MoMA uKlaus Biesenbach, oxele ukuba wazise uLady Gaga ukuba wayengenguye umculi wentsebenzo, ecaphula uSusan Sontag ukuba axelele inkwenkwezi yepop, Konke esinako luvo lwethu.
Ukuba ucinga ukuba i-Lady Gaga's kukusetyenziswa gwenxa kwekota, unganikeli ngqalelo kumdlali weqonga uJames Franco, owathetha ngegig yakhe kumdlalo wesepha Isibhedlele ngokubanzi njengobugcisa bokusebenza, ukuyicacisa kwifayile ye- Ijenali yeWall Street Uceke igama likaNks.Abramovic kunye noChris Burden.
Kukho uDaphne Guinness. Isenokungabi ngumculi wegalari, kodwa ngobusuku beMyuziyam yaseMetropolitan yeZiko lempahla yonyaka ngo-Meyi, ukuhlonipha umboniso weziko lolondolozo lwembali lomyili wefashoni u-Alexander McQueen, u-Barney wacela i-heiress yebhiya ukuba inxibe lomnyhadala wayo iifestile. [M] e njengobugcisa bokusebenza! UNks Guinness ukhalile kwiVogue.com. Yaphakamisa umbuzo: Ngaba uNks.Guinness ubugcisa, okanye iimpahla zika Mnu McQueen-naye owaguqula i-Lady Gaga ukusuka kwi-princess yedolophu ukuya kwindlovukazi ye-avant-garde kwividiyo yomculo we-Bad Romance-beyenza?
Ngaba eli lilifa eliyinyani likaMnu Bowie-ukunyuka kwekota yokusebenza kwezobugcisa kwinkcubeko? Ukusetyenziswa kwayo kubandakanya nayiphi na intsebenzo ngomntu oza kuba ligcisa? UMnumzana Burden wopha ntoni xa ebethelelwe emnqamlezweni kwiVolkswagen ngo-1974 xa uLady Gaga wayenokubanga ingubo yakhe ngengubo eyenziwe ngesteki kumsitho wamabhaso eMTV?
Ndingacinga ukuba uLady Gaga wenza ubugcisa, utshilo uMnu Biesenbach, kwaye ndicinga ukuba uMarina Abramovic ngumsebenzi wobugcisa. Kukho umahluko. Ukuba kukho ingxelo, yenza ubugcisa; ukuba yinto, bubugcisa bokusebenza. Ngu-kum-umahluko ocacileyo. (Umahluko uya usiba muddier, nangona kunjalo, kuthathelwa ingqalelo ukuba ukusebenza kwegcisa kuthathe ukwenza-UNks. Abramovic, umzekelo, wenza umculo ebomini bakhe kuMnyhadala wamanye amazwe waseManchester.)
Umbono kaMnu. Biesenbach ungqinwa ngumzobi uLiz Magic Laser, osandula ukwenza iqonga lomdlalo e-Times Square apho abadlali abathandathu beleqana kwizinyuko ukuya kwenza kwakhona i-cinema yeklasikhi. Abangabo amagcisa okusebenza, utshilo uNksk. Magic Laser kaLady Gaga et al. Akunamsebenzi nexabiso langaphakathi lomsebenzi wabo-konke malunga nomxholo kunye nokujolisa kubaphulaphuli. Ikhonsathi yaseLady Gaga… ayibancomi ababukeli behlabathi lobugcisa. Impumelelo kaLady Gaga ayinakuphumla kwikona yesihlwele sobugcisa: uyenza imali ngokuthengisa ii-albhamu. U-Lady Gaga uxhotyiswe ngokwaneleyo ukuba angene kwihlabathi lobugcisa ukuba ukhetha njalo-oko kufuna ukujolisa ekusebenzeni kwakhe kwiindawo zomzimba nakwiingxoxo zentlalo kunye nethiyori, utshilo uNksk. Magic Laser.
Kodwa akenzi njalo? Ngo-2009, uGaga wadlala kwiMyuziyam yaseLos Angeles yoBugcisa beContemporary Art, etshaya ipiyano eyenziwe nguDamien Hirst kumnqwazi owenziwe nguFrank Gehry — wonke lo mboniso waququzelelwa nguFrancesco Vezzoli, igcisa elinomnye umsebenzi obandakanya iividiyo ezipakishwe ngabantu abadumileyo. Ukuba uMnu Vezzoli ungumculi, kutheni engekho umlingani wakhe?
Ndicinga ukuba intsebenzo yobugcisa ibonakala inqweneleka ngakumbi kuba yintoni esemyuziyam ihlala ngonaphakade, ngelixa ukwenza ubugcisa kuthathela ingqalelo ixesha kwaye kunokuba lixesha elithile, utshilo uMnu Biesenbach. Ngokubonakaliswa nje kwi-MoCA, u-Lady Gaga mhlawumbi wafumana iqhekeza elincinci le-canon, into enzima ukuyifezekisa kumculi omncinci kunokuba umntu ongatshatanga abe yimvumi. Andazi ukuba iLady Gaga ingunaphakade, kodwa xa imyuziyam ifumana into kwaye iyibonisile, yenzelwe ukuba yinyani nobuhle, kodwa ngonaphakade.
I-MoMA yenza iindaba eziphambili ngo-2009 xa ifumana isiqendu sayo sokuqala sobugcisa bokusebenza, uTino Sehgal Ukwanga (2003). Ke kwabakho umboniso wonyaka ophelileyo we-MoMA show The Artist Is Present, ngexesha u-Ms. Ababekho babandakanya uMarisa Tomei, iSini kunye nesiXeko uKim Cattrall kwaye, ngokwendalo, uMnu. Franco. Kwakunjalo uhlobo lwentetho edolophini okanye intetho yelizwe; Nditsho xa ndihamba abantu bayikhankanya, utshilo uMnu Biesenbach. Ngokuqinisekileyo yenze ukuba ibe yinto eqhelekileyo. Kungenxa yokuba akukho mntu wakuthandabuzayo ukuba useMoMA. Kukutshintsha kwentetho.
Ebuzwa malunga nokusebenza kobugcisa ngokuchaseneyo nezinye iintlobo zokwenza, uRoseLee Goldberg, umseki wePerforma biennial, uxelele Umjongi , Ukuba ngumzobi kufuneka ubekelwe bucala, usebenze ngendlela eyiyo yovavanyo olukhulu. Umzobi kunqabile ukuba azi apho aya khona, ade afike khona.
Kodwa khawucinge ngesinxibo sikaLady Gaga. Ukuba ayizobugcisa, zikhona… into eyahlukileyo kweyunifom yeenkwenkwezi eziqhelekileyo. Xa ubona isinxibo sakhe, utshilo uLeslie Tonkonow, umlingisi wegalufa osebenza nabazobi abanjengoLaurel Nakadate, ngokuqinisekileyo kukho impembelelo yembali yokwenyani, ade abuyele nasekuqaleni kwenkulungwane yama-20. Ngokuqinisekileyo uyayazi imbali yobugcisa bokusebenza-uyayichaphazela kwaye uyifaka kwisenzo sakhe. UNks Tonkonow ucaphule phakathi kwiminyaka yee-1970s umsebenzi kaPat Oleszko, onesinxibo sakhe esininzi esinokungeniswa, amabele anengono ebomvu u-Lady Gaga aphinde athathwa njengesuti yomzimba eyenziwe kutshanje IHarper's Bazaar ifashoni isasazekile. (Eminye imizekelo inokubandakanya umsebenzi kaCarolee Schneemann, kabani Inyama Yovuyo wayethenge loo nyama yokunxiba ngamashumi eminyaka.) Oko kwathiwa, ngekhe ndimqwalasele njengegcisa lokusebenza, wabonisa uNkosazana Tonkonow, kodwa ngokuqinisekileyo ubandakanya ukusebenza njengefomu yobugcisa.
UAndrey Bartenev, igcisa lokwenziwa komsebenzi waseRussia elinxibe iimpahla zakhe ezingafaniyo nezaseGagavian, uxelelwe Umjongi ukuba ubugcisa bokusebenza busekwe kwizimvo ezintsha ezibonwayo, itekhnoloji entsha, ukwakheka okutsha-yonke into entsha. Yenza yonke into intsha, kwaye oko kutsha kuyenze yanomdla kwinkcubeko ye pop. Inkcubeko yePop ifuna ukwenza yonke into intsha kwaye ikhuthaze ikamva elonwabisayo. Abo bakhetha ukusebenza kukaBorn Ble Way ngale ndlela yokusebenza kwezobugcisa kwaye ke abayibambi impempe kaCarolee Schneemann-esque enxibe isambatho senyama sikaLady Gaga basengayixabisa njengofakelo lomhlaba, ukuba ayingobugcisa. Ulungile njengomzekelo wendlela abantu abaphambeneyo abamele basebenzise izimvo ezivela kwabanye abantu abaphambeneyo, utshilo uMnu Bartenev.
Ilunge kakhulu. Kodwa ngaba ngumculi osebenzayo? Umsebenzi wobugcisa utshabalalise umsantsa ophakathi kweqonga kunye nabaphulaphuli, utshilo uMnu Bartenev.
Mhlawumbi ayifakwanga kude kangaka ukucebisa ukuba kwezi ntsuku sinokuthi sonke kwinqanaba elinye okanye kwelinye sicinge ngathi njengabaculi bokusebenza. Siphila kwixesha apho wonke umntu ehlaziya imozulu kwi-iPhone yakho, ubomi bakho kuFacebook, utshilo uMnu Biesenbach. Ndicinga ukuba iyenza icace gca into yokuba izinto zihlala zihamba, kunye nobugcisa bokusebenza, eyona nto imangalisayo noMarina ehleli e-atrium, yayihlala ihlaziywa. Ibiyindlela ecacileyo yokubonisa ixesha, ebonakala ngathi luhlobo lwegolide yexesha lethu.
UNks Goldberg uthatha umbono ongenathemba lokusetyenziswa kunye nokusetyenziswa gwenxa kwekota yokusebenza kobugcisa ngamajelo eendaba athandwayo. Ixesha libamba kwaye amajelo eendaba athambekele ekuyisebenziseleni yonke into engaphezulu okanye engaqhelekanga. Ipolitiki iyakhala esidlangalaleni kwaye amajelo eendaba abhengeza-oh, bubugcisa bokusebenza! Liye laba yinxalenye yesigama semihla ngemihla.
Ukusebenza kobugcisa obutsha obufunyanisiweyo kwinkcubeko kunokuvelisa ubugcisa bokwenyani bokusebenza, kunye nobugcisa obuninzi bokusebenza kweendidi ze-ersatz. Kumboniso kaNks.Abramovic kutshanje, uMnu Biesenbach uthe, Ndicinga ukuba iyakuba nefuthe kwizizukulwana ezilandelayo, akunjalo? Ndibona amagcisa amaninzi ayedlala ngomfanekiso oqingqiweyo kunye nokufota-bayazivumela ngokwabo ukuba benze isiqwenga esingahambelani nento. Xa ndabona uTerence Koh eMary Boone, ndacinga ngathi, ngenene le yinkululeko, enkosi kuMarina, ukuba igcisa elikhulu lenza umboniso kwigalari enkulu ngaphandle kokuvelisa into. UMnu Koh uvele noLady Gaga kwintsebenzo ka-2010, enesihloko esithi GAGAKOH! , kwiklabhu yaseJapan.
UMnu Biesenbach ubonakala ekhetha ukuxoxa ngobugcisa begalari, kwaye akayedwa. Umsantsa phakathi komculi nabaphulaphuli, ukuba ufihliwe, uhlala uhleli. Kodwa ngaba umsebenzi wabazobi bexesha elidlulileyo uncitshisiwe ngabantu abaza kuba ziingcali zale fomu? Ngokubhekisele kubugcisa bokusebenza obenziwe ngabadlali abadumileyo abanjengoLady Gaga, UNks Goldberg uxelele Umjongi : Sisalathiso kunye nenkuthazo ngokuqinisekileyo. Ngokwenyani ukwazisa umsebenzi owenziwe kwimeko eyahlukileyo kakhulu.
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