Godiva iitshokholethi.JOHN THYS / AFP / Getty Izithombe Itshokholethi inamahemuhemu okuba kukutya koothixo. Ikhuphisana newayini, itshizi endala kunye nobhiya wobugcisa ngesibheno sayo esonakeleyo. IBelgium yintloko yekotilethi yehlabathi kwaye kulapho, ngo-1926, eyokuqala Ivenkile ye-chocolate ye-Godiva ivuliwe.
Ekugqibeleni, u-Godiva wathengiswa kwiNkampani yeCampbell Soup. Kwaye ngo-Novemba 2007, ngentengiso yonyaka emalunga ne-500 yezigidi zeedola, yaphinda yathengiswa, ngeli xesha Inkwenkwezi , Inkampani yaseTurkey.
Ngo-Epreli 2017, u-Godiva wathula ngokuthe cwaka ngonaphakade xa U-Yildiz ususe utywala kwiresiphi .
Inkampani ibiphantsi uxinzelelo olukhulu ukwenza njalo. Kuba iTurkey lilizwe lamaSilamsi, kuya kuba yinto yendalo ukucinga ukuba uxinzelelo yayikukususa i-icon eyimbali, ubuze beLady Godiva, ibali lakhe likude kwimigaqo yamaSilamsi. Ngokomxholo, uLady Godiva wakhwela ehamba ngeCoventry. Wayethandwa kangangokuba kwakungekho mntu unokumhlaza yena okanye iziqu zabo ngokuthi bebe incopho. Oyena mntu ujonge inenekazi elihle elalinganxibanga yayiyinene egama linguTom, yiyo loo nto kuvela igama elithi Peeping Tom.
Kodwa, ngokumangalisayo, yayingengomfanekiso kaLady Godiva owanyelisa amaSilamsi.
Endaweni yoko, kwabakho isiphithiphithi ngenxa yokuba ezi zinto zigalelweyo zafakwa utywala, kwaye i-Islam iyakwalela ukusela utywala.
Okumangalisayo kukuba, ngexesha lokuthintelwa eUnited States, iitshokholethi ezininzi ezikhethekileyo zazidityaniswe namaziko angenanto, emva koko afakwa ngotywala ukwanelisa iminqweno yabo balangazelela utywala.
Kodwa u-Godiva wayengafihli nto: Basebenzisa utywala kwiiresiphi zabo zeencasa, hayi ukufikelela kwinqanaba eliphezulu. Umxholo wawuphantsi kakhulu ukuba ungafumani buzz, kwaye uninzi lotywala luyenyuka ngumphunga ngexesha lokupheka kunye namanqanaba okonwaba.
Ngokuqinisekileyo inkampani inelungelo lokutshintsha iresiphi yayo. Inkampani yeCoca Cola ngumzekelo ophambili. I-Coke ihlengahlengisa iresiphi yayo ukuze abathengi bangakruquki kukungcamla kwayo. Kwaye iingcali zeshishini lokutya azinakuze ziyilibale iCoke ihlazo elidumileyo Ukuzama ukubuyisela i-Coke yeClassic ngeCoke eNtsha engaphumelelanga.
Ngokunjalo, uluntu lunelungelo lokufaka uxinzelelo kwiinkampani ukuze ziyonwabele imveliso. Umzekelo, phantsi kobunkokheli bukaRabbi Geffen, uluntu lwamaJuda lwaphembelela uCoke ukuba abe yiKosher eqinisekisiweyo, nto leyo eyenze ngee-1920s.
Ayilulo utshintsho okanye incasa ekhathazayo; Kukunganyaniseki. Xa inkampani itshintsha imveliso, kufuneka ilwamkele olo tshintsho-ngakumbi ukuba iyimveliso eyindumasi njenge-chocolate ye-Godiva.
UMichel Halpern ngumchazi wezepolitiki nowangaphandle, umbhali Ingxelo kaMikha, kunye nomsasazi womboniso weTV weveki ngeveki oCinga ngokuPhuma phezulu u-Micah Halpern. Mlandele kwi-twitter: @MicahHalpern
