Gal Gadot ’s Umfazi omangalisayo ngo-1984 isihloko kwi-HBO Max.I-Clos Enos / ™ kunye ne-DC Comics Nantsi le nto: yile nangoku ayenzi ngqondo kwezemali Izitudiyo zokukhulula i-tentpole blockbusters ngeqonga lasekhaya. Ngalo lonke ixesha besenza, kunokwenzeka ukuba bathathe ilahleko kwifilimu ngokubanzi. Kodwa njengoko ubhubhane we-coronavirus usiya kwinyanga ye-10, isidingo sengeniso sinamandla kakhulu. Ngeendawo zemidlalo bhanyabhanya ezisasokola e-US nase-Yurophu, umnqweno wokuxhasa iinkonzo zokusasaza ngezigidigidi zeedola kunye nepivot kwikamva iyaqondakala kakhulu. Oko kuyanceda ukucacisa ukuba kutheni, emva kokulibaziseka kokukhululwa okuninzi, iWarner Bros. ishifting strategies with Umfazi omangalisayo ngo-1984 .
NgoLwesithathu ebusuku, i-WB ibhengeze ukuba i-200 yezigidi zeedola ezibalaseleyo ziya kubetha zombini iithiyetha zase-US kunye ne-HBO Max ngo-Disemba 25 ngelixa umhla wokukhutshwa kwamazwe aphelileyo uye wafakwa ku-Disemba 16. Umboniso bhanyabhanya uya kufumaneka kubabhalisi be-HBO Max- hlawula i-14.99 yeedola ngenyanga ngenkonzo yokusasaza-ngaphandle kwendleko ezongezelelweyo kwinyanga enye. Umfazi omangalisayo ngo-1984 ngokulula i Eyona bhanyabhanya inkulu kakhulu ukubetha inkonzo yokusasaza , ke ukwenza ulindelo olukhululekileyo, masikuthelekise nolona hlobo lukhulu lokusasaza lwe2020: Disney + Hamilton .
Iimpawu eziphambili zokubeka iliso xa kulinganiswa impumelelo yokukhutshwa ngokuthe ngqo kwi-SVOD kubandakanya ukubhalisa, ukuguqulwa kwetyala, ukugcinwa, ukubonwa, ukukhetha isicwangciso, kunye nejelo lokuhambisa. Ngelishwa, kuba uninzi lweenkonzo zokusasaza zigcina le datha ngokungathi zingabantu abakhohlakeleyo kwi I-Indiana Jones Umboniso bhanyabhanya, kufuneka sixhomekeke kwiqela lesithathu ukwenza umahluko kumacandelo adibeneyo.
UkuSayina okuTsha kunye nokuGcina
Ngexesha langoLwesihlanu ukuya ngeCawe Hamilton 'NgoJulayi 4 ukukhutshwa kwempelaveki, iDisney + yokukhuphela yabona i-266,084 e-US kunye ne-513,323 kwihlabathi liphela, ngokweenkcukacha ezivela kwinkampani ye-analytics i-Apptopia enikezelwe Ezahlukeneyo . Oko kuphawula i-72.4% yokunyuka kwasekhaya xa kuthelekiswa nomndilili weempelaveki ngoJuni 2020 kunye ne-46.6% yokunyuka kwihlabathi liphela. Nangona kunjalo, oku akubandakanyi ababukeli abanokuthi babhalisele iDisney + ngeTV ezikrelekrele, iRoku okanye izixhobo zeAmazon zomlilo, oko kuthetha ukuba iyonke inokuba iphezulu.
I-eriyali Idatha ipeyinta umfanekiso oqinisekileyo, ukubala oko Hamilton Uqhube ukonyuka okungama-641% (!) Ukubhalisa ngokuchasene neempelaveki ezidlulileyo. Ngokubalulekileyo, i-Antenna ikwafumanise ukuba phantse iipesenti ezingama-30 ze Hamilton ababhalisile baberhoxisile ukubhalisa kwabo kwiDisney + kwinyanga enye emva kokukhutshwa. Umyinge wama-70% wokugcinwa kukuzingela iinkonzo ze-SVOD, ezigcina umndilili we 49% Ababhalisi benyanga abasasazayo ngonyaka.
I-HBO Max okwangoku inabasebenzisi abakhutheleyo abazizigidi eziyi-8.6 kwaye ifumaneka kuphela e-U.S. Ukungangqinelani kwexabiso lentengo phakathi kukaMax ($ 14.99 ngenyanga) kunye neDisney + ($ 6.99) kungumqobo ekuveliseni amanqanaba afanayo okusayina. Kodwa Umfazi omangalisayo ngo-1984 yenye yeefilimu ezilindelwe kakhulu ze-2020 zokufika kwi-corridor yeholide ye-blockbuster. Ekuqaleni kwale veki, I-HBO Max ekugqibeleni yabetha isivumelwano kunye nezixhobo zeAmazon Fire TV , ebonelela ngezigidi ezingama-40 zabanini bezixhobo zomlilo we-TV eMelika kuphela. Kungenzeka ukuba isivumelwano seRoku, esiza kuzisa abanye abasebenzisa i-40 yezigidi zase-US etafileni, sisondele. Ukufikelela okunokubakho komsinga kuyanda njengoko kusetelwe ukuhambisa owona mxholo uphezulu. Isicwangciso esenziwe ngenjongo emsebenzini.
Ukubukela
NgokweDatha ye7Park ebonelelwe kwi- Ezahlukeneyo I-37.1% yababukeli ifundwe phantsi kwenkampani ye-analytics firm Hamilton ngenyanga kaJulayi. Esi sisabelo esikhulu sokusasaza ngokuthelekiswa nokhuphiswano njengoko abalandeli abasondeleyo bakaJuni babengabakwaNetflix Iimfihlakalo ezingasombululwanga (13.7%), kwiiAmazon Hanna (9.6%), iiNetflix's Umkhosi wasemajukujukwini (8.3%), kunye neHulu Iipalm Springs (8.1%).
Ngokubona ngokubanzi, iScreenEngine / ASI kutshanje iqulunqe uluhlu lwe 30 ebukelwe kakhulu Ukusasaza ividiyo kwiimfuno ezikhutshiweyo kwimiboniso bhanyabhanya eU.S. Nazi iindawo eziphambili ezili-10:
- Hamilton (IDisney +)
- I-Borat 2: Ifilimu elandelayo ye-Movie (Inkulumbuso yeVidiyo)
- Uhlolo lwam (Inkulumbuso yeVidiyo)
- Ukukhutshwa (INetflix)
- UPineas kunye noFerb kwiMovie (IDisney +)
- Umlungu * (IDisney +)
- Umlindi Omdala (INetflix)
- Uvavanyo lweChicago 7 (INetflix)
- Amagqwirha (HBO Max)
- Iintaka zothando (INetflix)
Ngokwenkampani ye-smartTV yohlalutyo Samba TV , I-1.6 yezigidi zamakhaya ase-U.S Borat enye inkqubela kwiVidiyo yeNkulumbuso yeAmazon ngeempelaveki zayo zokuvula ngelixa Mulan Utsibe izigidi ezili-1,12 zemijelo yaseMelika kwiDisney + kwiNkulumbuso yokuFikelela ngeVeki yoMhla wezaBasebenzi. Iiwotshi zeSamba TV Hamilton Ukubukwa kwempelaveki yayo yokuvula kwi-1.8 yezigidi zamakhaya ase-US kunye ne-3 kaJulayi-13 kaJulayi kwi-2.7 yezigidi ukusukela ngoJulayi 3-Julayi 13. Nangona kunjalo, zininzi iindawo zokufikelela ngaphaya kwe-smartTVs ukuze inani elipheleleyo libe likhulu kakhulu. Ngokwedatha yeNetflix eyazibizayo, esincomela ukudibanisa ingqolowa yetyuwa, uChris Hemsworth Ukukhutshwa itsale ababukeli abazizigidi ezingama-99 kwiiveki zayo zokuqala ezine ukuba babe ngabasasazi Eyona ifilimu yathandwayo yoqobo ngalo lonke ixesha . UCharlize Theron ’s Umlindi Omdala Kuxelwe ukuba kutsale ababukeli abazizigidi ezingama-78 kwangelo xesha linye.
INetflix okwangoku inabathengi abangama-65 ezigidi baseMelika kunye ne-HBO Max ewela ngasemva kweAmazon kunye neDisney + kubasebenzisi abasebenzayo ngokunjalo, ayisiyiyo ukuthelekisa ii-apile-to-apile. Kodwa loo manani anokubonelela ngombono okhululekileyo ongaphantsi komgangatho ophakamileyo wokubukela imovie ye-SVOD. Yintoni eya kubaluleka ukubeka esweni ngoqikelelo lomntu wesithathu linani leeyure Umfazi omangalisayo ngo-1984 Igqityiwe kunye nenani labantu abayityileyo. Sinomdla ukuba yeyiphi ipesenti ye-HBO Max yesiseko somsebenzisi esisebenzayo sokubukela ukubukela ifilimu kunye nobude bokusetyenziswa kwayo. Kwileta evulekileyo izolo, umphathi weWarnerMedia uJason Kilar ubhale ngaphezulu kwezigidi ezine zabalandeli e-U.S. bonwabele eyokuqala Eda ucacise kutheni oku kuyimpazamo imovie kusuku lwayo lokuvula ngo-2017. Yimodeli eyahluke mpela leyo, kodwa ikunika umbono wethemba le-WB.
Ukuba olunye ukhuphelo lomdlalo bhanyabhanya we-SVOD ngo-2020 naluphi na uphawu, Umfazi omangalisayo ngo-1984 inokubakho okungaphezulu kokujonga njengomqhubi wokukhula kweHBO Max.
